Sleep Essentials

Roanoke, Virginia · Showroom since 2004

Sleep organic. Sleep without fire retardants.
Sleep for decades without body impressions.

Natural latex, built to your firmness, in a showroom where you can actually lie down on it.

Visit the showroom (540) 397-2337

What's actually inside your mattress

Most people have never seen a mattress opened up. That's the whole business model.

Cutaway comparing a conventional mattress to a Sleep Essentials mattress Two mattress cross-sections drawn at the same overall height for a direct, honest comparison. Left, a conventional mattress, top to bottom: a quilted cover, a fire-retardant barrier, a synthetic foam comfort layer, a thin adhesive layer, and a synthetic foam support layer. Right, a Sleep Essentials mattress, top to bottom: an organic cotton cover, a natural fire barrier without added chemicals, a natural latex comfort layer, and a natural latex support layer. Conventional Sleep Essentials Quilted cover Fire-retardant barrier Synthetic foam (comfort) Adhesive layer Synthetic foam (support) Organic cotton cover Natural fire barrier Natural latex (comfort) Natural latex (support) Both sides share the same scale.

Sleep Essentials has been making this case for twenty-two years.

Twenty-two years of the same question, answered properly

A still from Sleep Essentials’ own video: a presenter to camera, holding a printed list of fire-retardant chemicals used in conventional mattresses.
  • 4.8★ across roughly 237 Google reviews
  • A+ rating with the Better Business Bureau
  • Six states customers drive in from to reach the showroom

Build your own firmness

Firmness comes from the balance between the comfort layer on top and the support layer beneath it. Pick a level and watch the layer stack adjust.

Firmness
The default balance — comfort and support in close to equal measure.

Come lie down on it

3542 Orange Ave NE
Roanoke, VA 24012

(540) 397-2337

Mon–Fri
10:00 AM – 4:30 PM
Saturday
9:00 AM – 1:00 PM
Sunday
By appointment

Four photographs, and this page is finished

Everything else on this page is built. These four are the client's to shoot.

  1. The owner mid-consultation with a customer — the part of the sale nothing on the current site shows.
  2. Latex layers laid out, a mattress opened — proof the build-your-own claim is real.
  3. The showroom, wide — so people know what they're walking into.
  4. Hands on the material — close, tactile.